The Impacts of Aligned Teaching on Students Perceived Engagement in Independent Learning and Satisfaction : An Empirical Investigation in Hong Kong

In response to the move towards Outcomes-based Education in Hong Kong our paper aims at investigating the impacts of the Outcomes-based Teaching and Learning approach OBTL on students satisfaction and perceived engagement in independent learning in the context of higher education Building upon the principle of constructive alignment we propose a theoretical model to examine the impacts of constructively aligned teaching and learning that is conceptualized as the constructive alignment Index in our paper An empirical study of undergraduate students n 253 found that the constructive alignment index CAI positively predicted students satisfaction and their perceived engagement in independent learning Implications for research and practice are discusse

The State of Electronic Word-Of-Mouth Research: A Literature Analysis

This study evaluates the current status of electronic word-of-mouth (eWOM) research through an exhaustive literature review of relevant articles. We have identified a total of 83 eWOM research articles published from 2001 through 2010. Published research into eWOM first appeared in peer-reviewed journals about ten years ago, and research has been steadily increasing. Among research topic area, the impact of eWOM communication was the most researched topic in the last decade. We also found that individual and message were the two mostly used unit of analysis in eWOM studies. Survey, secondary data analysis, and mathematical modeling were the three main streams of research method. Finally, we found diverse theoretical approaches in understanding eWOM communication. We conclude this paper by identifying important trends in the eWOM literature to provide future research directions

The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis

Electronic word-of-mouth (eWOM) communication has been one of the most exciting research areas of inquiry. There is an emerging attention on the effectiveness of eWOM communication. The scope of published studies on the impact of eWOM communication is rather broad and the studies appear relatively fragmented and inconclusive. In this study, we focused on the individual-level eWOM research. We conducted a systematic review of eWOM research and identified key factors that are specific to the context of eWOM communication. We believe that this literature analysis not only provides us with an overview of the current status of knowledge within the domain of eWOM communication, but also serves as a salient guideline for future research directions

Assessing the Quality and Knowledge Contribution of MIS Quarterly: A Citation Analysis

This paper employs citation analysis to investigate empirically the influence of MIS Quarterly on both IS and other literature. Specifically, we examine the impact of source article category, method type, and research area on article citation rates. Our results reveal that the citation-based quality indices of MISQ have been improving over the years. In addition, among the six categories of MISQ source articles, the methodological articles on average receive the most citings per article. Moreover, of the source articles employing different research methods, surveys, case studies, and lab experiments are more likely to be cited. Among source articles addressing different research areas, those focusing on IT and individuals receive the most citings per article. Finally, our analysis also shows that MISQ articles are well-cited by researchers from both IS and other disciplines, implying that IS does make knowledge contribution to other disciplines

Consumer Purchase Decision in Instagram Stores:The Role of Consumer Trust

Instagram, a prominent social networking site, has become a popular online shopping platform among young people. In this study, we have attempted to understand what drives people to purchase in virtual stores on Instagram. Specifically, we built upon the integrative framework of trust and identified three groups of factors explaining consumer trust in Instagram stores: trustworthiness of Instagram stores (i.e., perceived benevolence, perceived integrity, and perceived competence), propensity to trust, and external environment (i.e., Key Opinion Leader (KOL) endorsement and peer customer endorsement). These factors are expected to influence consumer trust in Instagram stores, and trust in turn determines consumer intention to purchase. The model was empirically tested with 157 Instagram users. Perceived benevolence, perceived integrity, and KOL endorsement were found to be significant factors affecting consumer trust in Instagram stores, and trust was found to have a strong relationship with consumer purchase intention. The results of this study are expected to advance the trust literature in the context of social commerce and to offer practical guidelines to Instagram storeowners

An Empirical Investigation into the Antecedents and Consequences of Customer Engagement in Omnichannel Retailing

Engaging customers across channels has become one of the biggest challenges for retailers adopting an omnichannel strategy. In this study, we examine how channel integration quality influences customer engagement in the context of omnichannel retailing. Drawing on the conceptual model of customer engagement, we proposed a research model to explain the effects of breadth of channel choice, transparency of channel-service configuration, content consistency, and process consistency on customer engagement, as well as the positive outcomes associated with the engagement. The research model will be tested with a sample of 500 omnichannel customers using a structural equation modeling approach. This study is expected to contribute to the research on, and practice of, the omnichannel customer engagement by validating the antecedents and consequences of such engagement as well as providing practitioners with insights into devising a successful omnichannel retailing strategy

In-service Development For Graduate Teaching Assistants: A Blended-learning And Formative Approach

Graduate Teaching Assistants (GTAs) are front-line facilitators with first-hand contact with students. They play an important role in providing an engaging learning experience for undergraduate and postgraduate students. However, most of them have not received adequate training and guidance in teaching. This paper reports on an intensive and compulsory education development course for postgraduate students, which aims to prepare them for their upcoming teaching role whilst they are still research students; The course provides an introduction to the basic theoretical knowledge and practical skills required before they begin to take up teaching responsibilities at the University, in a Chinese (Hong Kong/Mainland China) and English Medium Instruction context. Blended learning technologies, active learning strategies, formative assessment and an outcomes-based approach are extensively used throughout the course to enable and encourage participation and collaboration. To measure the outcome performance of the course in alignment with the University’s strategic goals, a number of key performance indicators are assessed. The result shows that students found the course very useful and the blended instructional methods used facilitated the achievement of the Intended Learning Outcomes

SOCIAL NETWORKING SITE ADDICTION: THE COGNITIVE BIAS PERSPECTIVE

With growing concerns about the dark side of social networking sties (SNSs), IS scholars pioneering technology addiction have begun to advocate for more MIS research to better conceptualize and examine problems related to technology use. In this study, we adopted the cognitive bias perspective to explain how SNS addiction distorts users’ cognition and affects their decision to continue using SNSs. We tested our research model with 238 active Facebook users and the results support our research model and hypotheses. Specifically, we found that Facebook addiction influences the usage decisions by altering user belief systems (i.e., intensifying their cognition about how Facebook use fulfils their needs). We expect that the findings enrich the literature on IS use by confirming the role of addiction in IS usage decision in the context of SNSs. We also believe that the findings provide SNS service providers, educators, and parents with some insights into the impact of SNS addiction